The strategy in 2013 for Canon's printing office and large format - TechWeekEurope

Into this spring is time for Canon to make the first financial statements and the company chose its headquarters to outline strategies in 2013, a year however defined – contrast – of ‘growth’, thanks optimization of synergy potential between Canon and Océ , now completely up to speed, and aimed not only to identify areas of business that enable improved margin and profit, but also to accelerate the sale of solutions and services even if it has less meaning and value that the hardware is in-house. Stefano Zenti is CEO of Canon Italy and has experienced first hand all the stages of the integration of Océ in the Canon Group, it is up to him to focus on t he situation: “Stronger togheter is the slogan that characterized the meeting and the path of Canon and Océ. A path of thickness if you think that, beyond product supply, the scope of professional services already weighs more than 10 percent of the total turnover “. Zenti continues: “Now we set ourselves ambitious targets for growth, in fact. We want to reach € 500 million of net sales in 2017, we can do it with a growth of more than 10 percent year on year “.

Canon want to get there by investing in development and following the trend of the most important business, with acquisitions (in Italy), Canon also wants to work on profit margins, but also in favor of their business partners that are several hundred. The vendor, while having a very wide range of products in all segments believes in focusing that certainly passes by the Office, but also by the large format inkje t, and production printing on high volumes .

Zenti Stefano, Italy Managing Director Canon

Zenti brings Italy as an example: “We were first put into practice the philosophy that we are sending to our customers outlined in insight Report” The Bigger Picture “and we have in fact expanded our horizons both from an economic and financial point of view, thanks to the integration of resources and the know-how of Océ, both from a strategic point of view, with the union of the technology portfolio of the two companies. Italy is one of the first Country that has completed the integration process, and today we can be ready to implement all the strategies of consolidation and expansion of our leadership in the markets where we operate, “.

Into And then comes the recipe strategic also on two tracks. Zenti : “Volume and Value. We will try the volume in the consumer market and the value on the vertical markets. In printing the consumer is a segment where we are not leaders, but we grow up. In this sense, we are committed to make the most of the synergies with Canon Europe. The strategy to benefit from the integration value with Océ and its products. At the center, together, there will always be the services “.

Into It takes speed and quality for the achievement of results, in a market that is very ‘ dynamic ‘ and sometimes even ‘schizophrenic ‘. Canon, meanwhile, for the 2013 budget is to achieve a +5 percent growth compared to 2012. The first quarter has been difficult, but there is optimism for the six months, even in profit.

Into The strategy business to business, anticipated by Zenti is deepened b y Teresa Edwards Pre-Sales and Marketing Director Business Imaging Group: “We consolidate the current business, but more and more we strengthen those related solutions, services and software “. Research commissioned by Canon – Office Insights Report 2013 – shows that 88 percent of the panel, made up of decision makers from different sectors of the market, feel multifunction systems an important tool in the service of productivity, but also emerges that for 98 percent of the sample is also very important document management (which becomes essential for the 46 percent). For this explains Esposito : “You can not even talk about perifieriche or hardware tout-court, but the key issues document management, from generation to redistribution, both with features embedded in both machines with specific services business “. Canon has developed its offering so even in the clou d and mobile. There is talk

of Business Process Services and Solutions and Document Centric Solutions just focus on doing some core processing of organizations of any size. In terms of the processes of conservation documentation offered by Canon, the company provides solutions in both “in-house”, both in outsourcing (from specialized providers) and always seeks to serve the customer with analysis of issues in the field, to identify the best solutions .

and Canon Wide Format

Moving Into the scope scope office professional high-end, integration with Océ has enhanced its expertise in large format.

Into It speaks Walter Bano, Wide Format Channel Director which identifies the four main areas of expertise: Display Graphics , Technical Document System (TDS , extraction typically Océ), the Large Format Printing (inkjet, Canon of technology), and last but not part of Images Supplies that provides consumables. The objectives of the four areas are identified in the first area (Display Graphics) with the thrust on technology Arizona (Océ 2008 and now has 8 models) where Canon is a leader with 4 thousand systems sold. And ‘one world, this, where Canon has always relied on an organization indirectly. From this year will be dedicated specialized resources (5 partners), in particular for the graphic arts and printing industry aviation, and manufacturing applications on non-documentary.

Walter Bano, Channel Director Wide Format Canon Italy

Into Within the TDS, the marketshare ‘Bulgarian’ Canon does not stop, however, the efforts of the vendor that has a direct structure dedicated to the field, with an approach typically ‘solutions’. In the field of inkjet printing distributed, however, for Canon margins are large, even for improvement. Bano declaims: “The goal is to double marketshare by 2015, has already doubled the organization dedicated to the sale, and in the first quarter of 2013, in the world of printing graphics (8/12 Colour Inkjet), Canon has been awarded with the first place, and 30 percent of marketshare “. In the field Images Supplies Canon provides the customer with the maximum output certifications not only on its own technologies, but also on technologies of the customer.

Into And it gets to Commercial Print area referred Maurizio Ronzoni is liable with the Busines s Services. Commercial Print includes machinery continuous forms for high volume production. He debuted Ronzoni : “Canon leads the industry for over thirty years but there is news. In this context, the clove of fingerprint, which is minimal, made the cake percent of the press, however, mean 7/8 billion A4 images per year. Certainly does not mean that the potential for development that provides all the off-set from moving here, but there are some significant convergences and interesting areas to explore. “

Into Canon in this area aims to improve its range of solutions complement the printing presses linear (no more than 10 meters) for finishing. customers include Commercial Print also the Government Printing Office of the State that has converted from digital to off-set printing of the Official Gazette. By virtue of the size of the Official Canon machines may provide a different finishing, channeling towards the milled material, the stapled paperback or printing the elaborate. The project involved six partners.

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