According to the manager the large format market is still growing and technology is one of the main levers of development. There is also ample room for further growth, and this refers to the demand from customers for a higher and higher print quality, reliability, color stability and technical assistance and, he notes, the vendors will have to work to be able to cope with these requests.
As is happening to all sectors of industry, including that of large format printing, however, is facing a number of challenges derived from the uncertain economic situation that characterizes Europe in particular .
Into 
Patrick Chapuis, Director of Production Printing Canon Europe
Issues and Opportunities
The manager is convinced, however, ruled that in every difficulty there are hidden opportunities. For suppliers of printed products that operate with areas such as architecture, construction, engineering, the challenge, he says, is to develop workflows more efficient through the use of software tools and the latest generation of enabling them to increase productivity and competitiveness and at the same time to better meet the needs of their customers.
The role of technology providers in this is crucial in supporting printers to identify the most suitable products to seize and make the most of these opportunities.
For commercial printers, such as those that cater to the graphic arts market, the tools to increase their business are certainly those designed to produce high quality work and the added value of creativity.
The latest technology allows you to produce any type of application of large format on a wide range of media, with the excellent quality and high productivity demands in the market today. Even for printers that operate in the commercial market, suppliers are having to do a job advice and support to help them identify growth opportunities and to take advantage of their investment in the solutions best suited to their business both now and in the future.
If the economic situation is uncertain clearly highlights the strategy of Canon.
“Our strategy is expected that in the next three years our revenue and our market share grow exponentially, thanks to continuous investments in technological innovation. At the same time, the efforts of Canon Wide Format will be concentrated to provide the highest quality with regard to the products, customer support, versatility and innovation to help our users to enhance their services and grow their businesses in the large format market, “said Chapuis.
More and more digital
The manager also believes that the expectations of end customers for higher quality, will push suppliers of printed products to look for solutions that allow them to deliver applications that combine the ultimate in quality at competitive price.
This will inevitably mean that printers are tending more and more to digital printing, which today has the potential to combine the flexibility of print-on-demand with quality, which is indispensable to gain a market marketing people are increasingly attentive to the value of their purchases and a rapid return on investment.
No comments:
Post a Comment