The crisis in the camera industry can be exorcised by presenting a ton of new products? Maybe yes, maybe no. In any case, Canon seems to believe in this strategy, because it has introduced several new products. These include a number of new compact cars like the PowerShot G16 and the PowerShot S120, the bridge PowerShot SX510 HS and PowerShot SX170 IS, a new range of PIXMA photo printers and an interesting new zoom lens for SLR cameras with APS-C sensor.
Into The new lens is the Canon EF-S 55-250mm f/4-5.6 IS STM, a zoom lens with focal length 88-400mm in 35mm format, and designed to offer the user the ability to shoot subjects in the middle distance without necessarily having to move towards them.Into The optics, which will be integrated in the existing range of Canon medium-low, has been completely redesigned from the previous version, so that now can boast the presence of an optical stabilizer can compensate up to 3, 5 stops. Great idea to have used the STM technology for this new lens, which makes 
the zoom mechanism particularly quiet and suitable to be used when shooting video without the video you hear the noise of the zoom.
From the constructive point of view, this new lens is composed of 15 lenses, one of which low dispersion to counteract the chromatic aberration. The lenses are in turn divided into 12 groups and the target takes a front element that does not rotate during zooming, ensuring maximum stability of any filter attached to the front thread. To be able to buy the new Canon EF-S 55-250mm f/4-5.6 IS STM we will have to wait until at least mid-September, when it will be available in stores at a retail price of 390 EUR.
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