Canon announced that it has produced over 90 million EF lenses - Digital Photographers

Michele Tarantini, published June 4, 2013, at 16:01

Into “The house red and white has recently announced that it had reached the milestone of 90 million EF lenses marketed”

Into When digital photographic technologies were beginning to make themselves known to the general public one of the fears that snaked among many was the impression that the purely photographic brand would not be able to keep the impact of a new type of competition, that of the products consumer electronics. The story then went decidedly in the other direction and the advent of digital technology has actually increased the number of sales numbers they were used also the biggest producers in the industry.

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Into In recent years within the duopoly Nikon – Canon was basically the second to grind with consistently higher numbers than those of the historic competitors. In this challenge, based on the sales numbers Canon, who claimed to have sold 80 million optical only nine months ago, now announces that it has reached the milestone of 90 million EF lenses produced and commericializzate in worldwide. For comparison, the last figure announced by Nikon Nikkor lenses produced is about 75 million (reached in November last year). The goal with which the house red and white has reached 90,000,000 was an EF 24-70mm f/2.8L II USM product May 23 last year.

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