Canon, the new products in the name of connectivity - Wired.it

Into Went to the discovery of new products of the Japanese, all built around the free Wi-Fi

Four products in one fell swoop: we got our hands on some of the new Canon the next few months, going to take a day (and resume) and on with the camera HFG30, the two small SLR 100D and 700D and SX 280 HS camera.

The strategy that the company has decided to adopt to meet the new requirements related to photography provides objects increasingly interconnected, especially with tablets and smartphones, which most extreme expression is the super compact PowerShot N. The centerpiece of the strategy Canon can basically translate into more and more attention to the world of connectivity.

The importance of reading the addresses of the market has led to the realization that the public, now educated visually it has enjoyed enormous spread of the photographic image especially through social media, has developed a greater interest in photography quality. It is no longer satisfied by the simple act of registration of the newspaper, but yearns for a further piqued by the expressive possibilities offered by custom filters of various app dedicated to creative image editing and able to distort the perceived reality in our cristallizzandola memory in the form of explosions of color or evocations of dreamlike in an absolutely arbitrary.

By equipping the new range of a Wi-Fi connection, so Canon would offer the user the possibility to manage the time to recovery exploiting the characteristics of a real camera its high passing then to the final sharing on social networks via smartphones, tablets and computers. The human model that Canon offers for 2013 is therefore an individual with camera light and easy to use, and a smart phone (or tablet) with which to give vent to their desire to communicate to images. Canon also offers dedicated applications: Eos Remote, Camera Window, Movie Upload and Canon Epp (for the press), in addition to the interesting solution Image gateway , in fact a Cloud with 10GB of space to store your images and manage them easily through dialogue with other media.

Also for video the universe, with the system Legria, passwords are creativity and simplicity in connectivity, as well as the easy control and audio remote control, with which you can monitor the filming of a scene through another device (eg tablet) without necessarily being physically present.

The Room trainer Matthew La Torre then outlined the essential features of the operation called Project 1709 another cloud service ” thought by those who photograph for those who do photography. “ an instrument with which Canon offers to help manage the communication of our photos performing a function of the control unit for the control of web publications, feedback on social media , and edit images.

In the coming days we’ll tell you how you have behaved the new machines.