large group of office and wants Canon cameras take full advantage of the weaker yen, supported by the new monetary policy applied by Prime Minister Shinzo Abe, to increase its production in Japan and the same benefit as the prestigious “Made in Japan”.
divThe Japanese group
office and Canon cameras provide up to 50% in 2015 against 42% in 2013 from its production in Japan, taking advantage of a weaker yen, said the group’s president in a interview published Wednesday, January 8 by the Nikkei business daily.
“ We believe that the support of ultra-loose monetary policy in Japan and the economic recovery in the United States, there is a good chance that the weak yen hard ” , Fujio Mitarai justified, does not preclude the future near 120 yen dollar (against about 105 now).
50% in 2015
Canon considers it is appropriate to use this advantage to invest, manufacture and hire in the archipelago. “We had a ratio of production in Japan of 42% in 2013, we will rise to 50% in 2015 focusing on high-end products such as digital SLR cameras ” , Fujio Mitarai said.
group thinks first increase the utilization rate of its plants in Japan before eventually invest in additional lines to meet the growing international demand. There are no plans to close as many production sites abroad, the Nikkei said.
boss Canon believes that this strategy will lead to job creation in the archipelago. From the production of Canon in Japan was about 60% until the second half of the previous decade, but later dropped due to the financial crisis of 2008-2009 caused a dramatic surge in the yen up end of 2012. However, the movement of currencies was reversed last year and the yen dropped to the level that there was more than five years.
The prestige of “Made in Japan”
In addition, Canon knows the commercial advantage is the fact that offer products bearing a label “made in Japan ” for both Japanese clients for some foreigners to mention that this is synonymous with quality. Moreover, Fujio Mitarai also told the Nikkei that Canon is developing mammography systems and genetic analysis, new areas for the company, which hopes to fill shortfalls in particular on digital cameras compete with smartphones.
important is whether such a move will expand to other companies to take the Japanese economy, says the Nikkei. To this question, the answer varies from one firm to another and from one product to another, said Wednesday, Jan. 8 Agence France-Presse CEO Sharp, Kozo Takahashi: “For example, liquid crystal displays (LCD), we will produce virtually in Japan , “said he said. However, when it comes to assembling products (for example, TV), the part is much lower.
“ With an exchange rate of 100 yen to the dollar (as is roughly the case), it may be profitable to assemble in Japan small products that do not require extensive manipulation but in the case of large aircraft, it is not feasible unless you have a 115 dollar or 120 yen “, detailed the CEO of Sharp.
Whatever the place of production, “ it is essential to obtain parts and components with certainty “, he further pointed out, indicating that the relocation of production is not easy.
DM (with AFP)
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