The Future of Camera: Canon, Nikon and Sony? - IGeneration

In a recent Reuters article, Yu Yoshida San, a Japanese analyst Credit Suisse predicts that only manufacturers of cameras survive the fall in sales in the coming years will be Nikon, Canon and Sony . According to the thesis “provocative” echoed by the New York Times, the days of Panasonic, Fujifilm and Olympus in the field of photography are numbered.

cameras manufacturers through a major crisis. Kimura San, CEO of Nikon, revealed in an interview that sales of simple models (“APN” or “digital camera”) fell by 25% compared to last year for the period from April to May

src=”http://img.staticigen.com/2013/12/macgpic-1388503165-28234175168919-sc-op.jpg” Windows Phone Lumia 1020 and removable grip camera for the APN into

multiplication “AppPhones” with pictures / video functions more satisfactory, and the ease with which they allow to share the pictures taken are many: fewer and fewer people are embarrassed to an APN make memories or capture moments as they constantly an iPhone or androphone at hand (when it is not a tablet).

src=”http://img.staticigen.com/2013/12/macgpic-1388502861-27930314457843-sc-op.jpg” James Mitchell

Reflex

sales are not as catastrophic. But with 6% decrease compared to 2012, sales in this category now more sophisticated stall. According to IDC, the fall of compact cameras, all models and all manufacturers sales in 2013 would be 40% over the previous year!

The situation is worrying for all manufacturers. Panasonic Imaging Division, for example, the cameras and SLR digital camera sales have almost halved (- 40%) during the first half of 2013. The market share of Panasonic / Matsushita in the field of photography has increased from 3.8% in the first half of 2012 to 3.1% in 2013.

after Yoshida San, the difficulties facing the photography market forced him to migrate to an oligopolistic structure. At the head of this oligopoly, it provides that we find 3 manufacturers holding 60% market share of the Camera: Canon, Nikon and Sony. However, even if the number of cameras manufacturers reduced in the coming years, it does not mean that for the 3 surviving the situation is idyllic …

src=”http://img.staticigen.com/2013/12/macgpic-1388502643-27712135849842-sc-op.jpg”

competition is important in this trio. If Canon and Nikon reign supreme in the market for high-end SLR, the recent release of the Sony Alpha 7 hybrid range showed that nothing was preordained. On the other hand, Nikon, unlike Canon, never interested in the video market. The brand may be more vulnerable if the decline in sales cameras continues, and if the ads she should do in 2014 do not allow it to increase its sales.