Monday, June 3, 2013

A pan-European campaign for Canon - businesspeople.it

Into

Into Three shoot in 12 different locations, 63 cameras and 27 goals. These are some of the new numbers communication campaign pan, entitled Power to your next step and just launched by Canon , multinational company specialized in the field of imaging. More than just an advertising slogan, Power to your next step , according to the company, the expression of the commitment of consumers, according to research conducted by RS Consulting, are always eager to learn, improve skills in all areas of imaging.

Into

Into “ Power to your next step – explains Marinella Gori , Corporate & Marketing Communications Manager of Canon Italy – is a campaign that gives visibility to our commitment to help consumers to make their ‘step forward’, whether it be photography, video footage or print special moments. Canon has a product suitable for everyone, from beginner to professional. ” The campaign, on air this month, consists of TV commercials of varying duration (in the bottom of the article there is a video) and various visual online and offline . Completing the platform PR and social activities, while captivating installations for retail stores will customize stores across Europe. To further strengthen the campaign was developed a website that will offer practical video tutorials that aim to stimulate consumers to make their ‘step forward’ in imaging.

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Una campagna paneuropea per Canon

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