The Wide Format Canon in 2013 seconds - Data Managers online

Into Edited by Patrick Chapuis, Director of Production Printing Canon Europe

ended the year 2012 with regard to the large format market and what are your strategies for the current year?

Into According to Canon, the year 2012 has been a success in terms of growth of market share in relation to the European landscape: to determine this line was definitely the integration between Canon and Océ, which strengthened the division Wide Format offering excellent prospects for the future.

Into the last year Canon has launched five new models of imagePROGRAF intended for the graphic arts market, at the same time, it has expanded its range with imagePROGRAF printer systems for the market to date CAD / AEC. At drupa 2012, Canon has introduced in its stand, the newly announced Océ ColorWave 900 series models and the new Arizona.

What are the most important goals for 2013?

Into By the end of the year, the integration between Canon and Océ will be completed, which means that the Canon Group conquer the primacy of supplier with the broadest portfolio of products on the market. The combination of the heritage of Canon’s imaging expertise and technology leader in Canon Océ enables the Group to offer its customers everything they need to grow their business: high quality products, innovation, anticipation of trends, but also services assistance to protect investments and optimize resources.

Into All this contributes to further increase the confidence of clients who have invested in Canon solutions, and to conquer that new users who want to work with us to build on their success in the short and long term.

Into FESPA, which will take place at the end of June in London, will be the perfect stage to showcase our entire range of products, the largest ever made by the Canon Group, but the event will also be the occasion to show our strength organization. I am sure that the visitors to the Canon booth during the fair will begin to practice to perceive the benefits of the acquisition, not only in terms of the breadth of the range of technology offerings, but also from the point of view of our ability to offer services and assistance that are not afraid rivals.

Into Another important project that we will see materialize is the presentation of the results of research conducted by Canon on the expectations of the print buyer in respect of its suppliers to large format printed products. This is an extension of the research entitled The Bigger Picture published in 2012, where it is derived, however, those responses that have a specific focus on the buying habits of large format applications and suggestions that respondents have turned to suppliers of printed products so that can better meet the needs of their customers.

What do you think is the biggest opportunity and threat to the wide format market in 2013?

Into The large format market is still growing and technology is one of the main levers of development. There is ample room for further growth, and this refers to the demand from customers for a higher and higher print quality, reliability, color stability and technical assistance providers will have to work in order to meet these demands. The current product portfolio, Canon has all the necessary requirements to meet the needs of a growing market like the one I just described.

Into As is happening to all sectors of industry, including that of large format printing is facing a number of challenges given the uncertain economic situation that characterizes Europe in particular. I am convinced that in every difficulty there are hidden opportunities. For suppliers of printed products that operate with areas such as architecture, construction, engineering, the challenge is to develop workflows more efficient through the use of software and generation tools that enable them t o increase productivity and competitiveness and at the same time to better meet the needs of their customers. The role of technology suppliers is crucial in supporting printers to identify the most suitable products to seize and make the most of these opportunities.

Into For commercial printers, such as those that cater to the graphic arts market, the tools to increase their business are certainly those designed to produce high quality work and with the added value of creativity. The latest technology allows you to produce any type of application of large format on a wide range of media, with the excellent quality and high productivity demands in the market today. Even for printers that operate in the commercial market, suppliers are having to do a job advice and support to help them identify growth opportunities and to take advantage of their investment in the solutions best suited to their business both now and in the future.

Into The current economic situation obliges the print buyer to evaluate in a more judicious their investments, this does not necessarily look for the lowest price. In this regard, suppliers of printed products must be able to highlight the added value of the most innovative and sought after, and how these might help the print buyer to more effectively reach their goals. This business model is challenging what will be successful.

What’s new

led up to now and which will introduce Canon in 2013 for printing large format digital?

Into line with our mission statement to become the first provider in the printing industry, Canon is putting so much energy into effectively communicate to their customers the benefits of the wide portfolio of products and services dedicated to large format market. Our strategy is that over the next three years, our sales and our market share grow exponentially, thanks to continuous investments in technological innovation. At the same time, efforts will be concentrated Canon Wide Format to offer the highest quality with regard to the products, customer support, versatility and innovation to help our users to enhance their services and grow their businesses in the large format market.

Into continue to support our customers with professional advice on how to optimize the solutions in which they have invested, providing them with training and support services to develop new applications.

Into An example is our Supplies Knowledge Centre in which each media type is subjected to extensive testing aimed at identifying the optimal color profile for each material: our customers can have access to a guide to the media that informs them on the best choice the most suitable products for their projects.

Into addition, we offer a training service for the customer. The courses cover both the applications they intend to produce, and support on strategic issues such as the setting of the profiles, the choice of the workflow and the most efficient use of printing solutions. In addition, we organize seminars in different countries dedicated to our clients such as the one on the lining of vehicles.

corporate customers of the printing industry can benefit from our technical support aimed at making more efficient workflow that simplifies printing tasks, reducing the risk of errors and optimizing processes.

Into Canon is the only vendor that offers these services directly to the customer as well as to its channel partners. This extensive coverage allows us to reach a market leader in wide format ensuring that all customers receive a consistently high level of service.

What are the main trends driving the industry in 2013?

Into The end user expectations for a higher quality, will push suppliers of printed products to look for solutions that allow them to deliver applications that combine the highest quality at competitive price. This will inevitably mean that printers are tending more and more to digital printing, which today has the potential to combine the flexibility of print-on-demand with quality, which is indispensable to conquer a market of marketing people increasingly pay attention to the value of their purchases and a rapid return on investment.