Canon celebrates 13 years as European photographic brand - Data Managers online

Into Canon, a world leader in imaging solutions, has maintained its position as the most famous brand in Europe according to the 13th annual survey conducted by Reader’s Digest

Into The survey of consumers in 12 European countries showed that Canon is the most famous brand of cameras in 10 of the 12 participating countries.

Into “We are proud that the results reflect our commitment to create high quality products that meet the changing needs and interests of our customers,” said Marco Di Lernia, Marketing Director of Canon Consumer Imaging, Italy . “Thanks to our technology, we aim to empower and inspire people to make their breakthrough in imaging, and encourage them to become passionate about the power of the image.”

Into The survey of Reader’s Digest is one of the largest research studies with European customers and has interviewed more than 18,000 people in 12 countries. Respondents evaluated the brands according to quality, value, image, and the extent to which they meet the needs of customers. The questions also measured the trust that consumers place in the advertising claims of companies and brand attitudes toward the environment.

Into The 10 countries that have chosen Canon as the most famous brand have been Belgium, Czech Repub lic, Finland, France, Germany, Netherlands, Portugal, Russia, Slovenia and Switzerland.