Canon launches pan-European creative competition - PubblicitaItalia

Into Budget from 50 million pounds

Into The Japanese company among the major world manufacturers of digital cameras, camcorders and multifunction printers launched a creative competition for the EMEA market. On the pitch, the value of 50 million pounds, about 60 million euro, some agencies have been invited to affinacare the incumbent Mcgarrybowen London , agency established since 2000.

Into A spokeswoman for Canon confirmed the review saying: “We are trying to strengthen our roster of advertising agencies in European countries. The winning agency will be added to the roster next to our partner Mcgarrybowen. “

Into The brand aims to strategically reposition itself in the market through a series of marketing activities for the launch of innovative new products. Canon has a strong relationship with the network Dentsu in Japan. According to foreign press Phd which manages the planning for the brand is not influenced by race.