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January 16, 2014 by Thierry Philippon

EOS 1100D SLR the top of the Hit List GFK over the period August-November em>

2013. In a market we thought moribund, now Canon creates surprise leaving trumpets and fanfares. The manufacturer announced indeed have risen sharply in volume and value on reflex markets, compact, inkjet printing, laser printing, HD camcorders and scanners late 2013. Suffice to say on almost all of our products!

photo, famous PDM (market share) of the brand appears indeed strong growth with 4.5 percentage points in volume and 4.2 percentage points in value. However, the period taken into account is that of August-November, probably because annual figures do not give the same results.

picture still, would mark the second market place (behind Nikon so), with a penetration of 18.8% by volume, score the brand would never have won since … 2006.

two best selling market AFN is the IXUS 132 and PowerShot A2500 which is positioned on the third step of the podium.

SLR Canon also gaining market share up 6.4 points and 4.9 percentage points in volume value over the period August to November 2013. Not surprisingly, the EOS 1100D, a particularly attractive price (we found 330 euros with 18-55 mm!) Is the head of the Hit List GFK. For its part, the EOS 70D has already climbed to 5th place in the “Hit List” of November.

more surprising: Canon announces also be grown on the camcorder market (+2.2 points and +3.5 points PDM value). The brand is well positioned to 3rd place in volume (instead she often busy, so no change) and 2nd place value with 14.4% and 17.6% market share. But good figure concerns only the month of November 2013.

other markets involving less EzineArticles such as inkjet printing, even improvement: an increase of 2.4 percentage points in volume over the period from August to November. Canon is No. 2 on the market Ink-jet.

Canon

it adopts the Coue method? Still, the euphoric speech optics manufacturer gives in any case the change in a sea of ??doom and gloom (Sony, JVC or Panasonic cf particular).

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