Monday, January 13, 2014

Mirrorless, Japan grows Olympus, Panasonic collapses, in the ... - Macity

In Japan, the mirrorless market shows an interesting shift between the brands most engaged, on compact DSLR Canon and Nikon continue to dominate

Japan new signals that confirm the trend in the field of DSLR, compact and mirrorless. According to the NCB pubblicat more surprises would come from this, now significant, where in a few years we have seen a reversal of the market, with Panasonic went from being the leader (in 2011) to less rewarding role of third wheel in 2013, with a collapse of its share of the market than ever before. Guilty probably the same brand, which is limited to updating models already tested often worsening, however, some characteristics, or without being interesting.

the opposite side of Olympus, which, thanks to the latest models and has now won the seeded among the mirrorless, surpassing Sony, which sits in second place instead thanks to the efforts for the release of the latest interesting cameras, among referred to as the A7 and A7r, with the first mirrorless full frame sensor available on the market.

As for the segments of DSLR and compact, they are always Canon and Nikon dominate the scene: their combined share Achieve a something like 90% of sales in the DSLR segment, leaving a paltry 5 percent Ricoh , on the other hand, is always Canon compact segment to excel (20 percent), followed by Nikon and Sony pretty much matched the 15 percent, with only one-tenth of a percentage point to the difference between the two companies.

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