“The company’s strategy is now well-oiled and while the first was addressed only to companies , large size, with inside them a specific department (among customers important names such as Armani and Bulgari ) – says David Balladore , Solution Marketing Manager, Marketing, Canon Business Imaging Group – now the intent is to change the target customer because they have changed the needs of the market. “
Into Today, in fact, even smaller companies, with a fleet of employees ranging from 20 to 300, have the need to economise in printing services. The value proposition of Canon printing services , so expands and touches small businesses up to larger ones.
But that cos ‘strategy is Managed Print Services (MPS) ? And ‘the outosurcing print stream that allows companies to reduce costs , optimize service levels , information security and the environmental impact .
Into The strategy proposed by the client company Canon includes five different steps that Seged Puono the customer on an ongoing basis.
Into During “Discover” Canon performs quickly ( maximum 45 days ) an audit MPS to understand what the needs of each customer. The audit procedure is used to assess the existing machinery and printing behavior, with the aim to capture the inefficiencies and determine the total cost of ownership (TCO) at present. These operations are based on a real scientific process , which is why it is important to have a tool for precise instruments.
Subsequently experts consultants Canon, based on the results processed, will design a project that will bring the saving organizations to: collaborate with clients presenting the draft Print Policy , a technical evaluation of the proposed solutions and indicating clearly the guaranteed savings.
Following Into the ‘actual implementation of the project with methodologies and different timing depending on the needs of each customer, then move on to a phase support , where the Client Service Manager at Canon will ensure that the machinery and workflows related to the production of documents to maintain optimum performance in the long term.
Into But what differentiates really strategy Canon from that of our competitors, thus constituting a competitive advantage, is the fifth and final phase, that of “Review” , where Canon goes by the customer for verification that the saving that was contracted was in fact observed. The half-yearly report is and accompanies visits to customers on the analysis and review of the strategy.
The Essential MPS strategy is based on Canon’s uniFLOW platform , the platform for unified management of all the processes of printing and scanning.
With the adoption of this platform for the client company changes made to the print method : the jobs are stored and released only once you’ve made authenticated in the solution and every user who logs in device will have its own custom buttons to speed things up and make the service easier. Customization and simplicity are the watchwords .
Into The strategy evolved from Canon, taking account of the new requirements imposed by the market, also provides printing from mobile in a very simplified and innovative through the uniFLOW platform is possible, in fact, send an email to a specific address managed by the platform that enables the printing of the text of the email and any attachments that.
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