Canon Italian market leader in the digital printing of large ... - Data Managers online

With a wide range of solutions for large format digital printing, Canon continues to expand its market share in the segment of flat printing

Market Overview

The European market for large-format digital printing, and consequently also the Italian one, at this time more than ever is at an important stage of evolution. The digital printing systems in the ink jet have reached a level of quality comparable – if not in some cases even higher – than that of traditional technologies. The degree of efficiency, from the point of view of the consumption of ink and energy, the modularity and reduced operating costs of these systems are such as to allow not only more productions of short runs, but to be able to ensure real digital productions . At the same time, the versatility of digital, from the point of view of possible applications and media compatible, typical of large format printing, inkjet technology has allowed to open up to different markets ranging from visual communication to sign & display, press technical documentation to the fast-growing markets of the printing industry, the textile printing and packaging.

Growing demand for personalization

Another factor that plays into the hands of large format digital printing is the demand of personalization by markets increasingly qualify as “mass”. From outdoor advertising campaigns to exhibitors within the large distribution, from furnishings to packaging, today we are witnessing the request of the piece, but not more handcrafted in unsustainable costs but produced by printing systems that can be inserted into a automated production workflow.

“Recently Coca-Cola as they put Nutella on the virtual shelves of large retailers with customized packaging or labels that bear the name of the consumer, this means that even in the minds of the general public has become entrenched culture of customization. A decisive signal that digital printing is small is of great size, has very large potential for development – has circumstances Walter Bano, Director of Channel Wide Format Canon Italy – and that Canon has the opportunity to consolidate and expand its leadership position as a global supplier of systems and solutions optimized for printing digital production and efficient with the added value of personalized content. “

Canon

leader in large format flatbed

More specifically in the context of digital printing inkjet large format referred to by the family of Arizona flatbed printer, Canon is gaining more and more market share, thanks to its range of complete solutions, customizable according to customer requirements and modular, thus able to accompany the suppliers of printing services in the growth of their business.

The family

Arizona offers a range of printing systems that allows for photo-quality images when printing on rigid and flexible substrates, allowing you to produce a wide range of graphics applications.

“These printers range from entry-level to the most productive, or by printing speed of 18 m2 per hour to more than 64 m2 per hour, the standard sizes for those with extra large print areas that depart from 125×250 mm to 250×305 mm. But the versatility of these systems is also given the opportunity to select the print mode best suited to the application that is being produced, ranging from the Express, the fastest, the High Definition that provides the highest quality “- stated Walter Bano .

Also some of the Océ Arizona Series models are equipped with six independent color channels that allow two additional, compared to the classic four-color, to be configured in such a way as to increase the speed of printing, inserting a cartridge cyan and magenta in a more (CM ²). You realize decorative elements and ennobling of high added value, by inserting white paint or ink.

Canon does not only offer printing systems, but real solutions that depart from the software suite dedicated to the range of media for large format printing, the printer profiles associated with different materials, making available various types of ink suitable for different applications. Canon has recently launched the ink IJC258, a specific formulation designed for applications where high adhesion is required, or for printed documents which must then undergo stress in subsequent processes, such as creasing or die for paper products or packaging.

A laboratory applications evolving

With the ability to Arizona to print on a wide range of media and objects, Canon customers can generate new revenue producing both visual communication applications both special applications, such as prototypes or short runs of packaging, printing or keyboards membrane, glass, working in relief and much more. Arizona allows you to create campaigns across multiple media including hard exhibitors, banners, window graphics, backlit materials, etc.. to meet a variety of customer needs and maximize profits.

“All these applications are testable at the Canon showroom located within our head quarter of Italian Cernusco (MI): This space is proposed as a kind of laboratory for evolving applications where customers and our customers’ customers can touch the infinite possibilities of application possible thanks to Canon solutions, and finding sources of inspiration to develop new offerings and business models, “said Bano.

Canon puts customers at the center of its communication

Canon Wide Format choice not to participate directly in local fairs is part of a broader strategy that sees a change in communication with the customer.

Recently, in fact, was organized at a meeting dedicated to the paper industry which saw the main Falc, company Roman historical leader of the graphic arts industry for over 30 years in the resale of today’s digital and traditional technologies before. The purpose was to allow customers of this company to understand the endless possibilities offered by digital printing inkjet media drives, enabling them to carry out projects with traditional technologies was not possible to produce. Visitors were able to see the immediate potential of labor, in particular, for the Océ Océ Arizona and ProCut within existing workflows, as well as samples and carry out small-scale production of panels, paper stationery and visual communication.

Canon

The showroom is a laboratory in which you are always on continuous experimentation with new applications and new media. This space hosts an average of two thematic events per month, in which they are involved suppliers and partners, and almost every day you make a demo on request for print service providers, demonstrating the increasing attention that Canon’s dedication to its customers.

“We decided to establish a more direct relationship with our users and our prospective customers, that is to organize thematic events tailored to the specific needs of business and application service providers of printing: in this way we can make targeted demo, printing files provided by them, devoting much time to deepen their needs and answer their questions about the technical features of our systems and the potential solutions given by Canon. “concluded Bano.